ANA MARIA
HEILBRON J.
WORK EXPERIENCE
KING’S COLLEGE LONDON | Research Assistant | 2017 – 2019
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Contributed to the design, execution, and analysis of questionnaire surveys and interviews with farmers, veterinarians, food processors and government entities in Colombia.
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Lead the planning and execution of the research field trip to Colombia.
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Create visual material such as educational videos and brochures.
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Support the creation of workshops and other events in Colombia.
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Contribute to project publications and other outputs.
TRYBE APP | Communication Manager | 2016 – 2017
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Produced and edited photos and videos telling the story of Trybe’s home cooks.
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Managed the app’s presence in social media channels (Instagram, Facebook, Twitter), achieving a significant increase in audience engagement.
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Coordinated the community of Trybe’s home cooks, anticipating their needs in a fast-paced start-up environment.
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Designed presentations, flyers and posters.
MUSEO NACIONAL DE COLOMBIA | Communication Manager | 2014 – 2015
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Managed the membership scheme of Colombia’s largest museum, developing programmes which led to an increase of 250% in memberships in a period of one year.
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Increased by 50% the range of benefits available to members by creating partnerships with organisations.
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Managed the museum’s shop, achieving increased sales.
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Managed the process for the makeover of the Association's corporate image.
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Managed the fund-raising event Les Arts Florissants, the museum’s main fund-raising event in 2014.
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Developed the Association’s social media strategy and managed its presence in such channels.
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Managed the creation of the book celebrating the 25th anniversary of the Association.
EMBASSY OF COLOMBIA IN GERMANY | Communication Internship | 2013 – 2014
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Prepared a weekly newsletter in German and Spanish for interested parties.
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Designed the presentations and publications of the Embassy’s different work groups.
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Designed the Handbook on Berlin to be distributed to high-level Colombian visitors to the city.
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Contributed to the planning and execution of the Embassy’s annual programme of cultural events.
FREELANCER | 2012 – 2017
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Colciencias – Created short videos documenting the journey of Colombian PhD students in the UK for the social media channels of Colombia’s agency for the promotion of science.
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Plan Perdón – Volunteered in the creation of video and other social media content promoting the role of reconciliation and forgiveness to heal the wounds created by the Colombian armed conflict.
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Governance Consultants – Developed info-graphics for a conference on governance in family-owned businesses.
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HAGEDI – Recorded and edited videos of the Bogota Fashion Week in a programme directed at supporting the advancement of small businesses in the fashion industry.
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DATA&TIC – Designed the corporate image for this legal start-up.
EDUCATION
GOLDSMITHS, UNIVERSITY OF LONDON | MA Visual Sociology | 2018 – 2019
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Relevant coursework: Innovative social research methods, analysis of data, ability to structure, plan, and execute sociological research projects.
UNIVERSIDAD DEL ROSARIO | Postgraduate in Cultural Management | 2015 – 2016
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Relevant coursework: Cultural management, principles of management, culture and event planning.
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Honours: award-winning thesis / “Proyección Memoria” (Memory Projection) – planning of a mapping exhibition to raise awareness of the Colombian armed conflict in the urban population.
PONTIFICIA UNIVERSIDAD JAVERIANA | BA Social Communication, advertising and audio-visual | 2007 – 2014
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Thesis: Documental, “Bajo La Superficie” (Under the Surface) – documentary on the journey and stereotypes faced by German immigrants in Colombia during and after the Second World War.
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Photographic exhibition involving the production and editing of my own photographs, “La Primavera y el Arte” (The Spring and the Art).
ADDITIONAL EDUCATION
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University of the Arts, London, UK, Art History, Summer 2015.
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The School of Visual Arts, NY, USA, Fashion Photography, Summer 2011.
MAIN AREAS OF EXPERIENCE
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Social research
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Digital content creation
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Graphic design
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Cultural management
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Project management
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Commercial management
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Photo and video edition
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Photo and video production
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Social media strategy
Portfolio